Financial advice, whole-of-life.
A CFP-qualified, fee-based planner working with NZ households 10 to 20 years out from retirement, business owners with multi-entity structures, and clients restructuring after a major life event. Written plans, annual reviews, no product push.
TL;DR
Most New Zealanders interact with financial advice one product at a time: a mortgage broker for the loan, an insurance broker for the cover, a KiwiSaver scheme for retirement savings. Each conversation makes a single product decision in isolation. A whole-of-life financial planner connects the products: how much risk to hold across savings and insurance combined, how to structure mortgage paydown alongside KiwiSaver contributions, when to switch retirement drawdown strategy, how the estate flows. The planner's job is to write the plan, then keep it current.
- Who Craig is: Certified Financial Planner (CFP), FAP-licensed (FSP 523606), based in Papamoa since 2014.
- How we charge: $750 + GST for a 3-hour structured planning engagement, larger work quoted separately, insurance commission-funded.
- Who it's for: households with enough financial complexity that a written plan adds clarity, typically 10 to 20 years from retirement.
What "financial advice" actually means under NZ law.
From March 2021, NZ overhauled how financial advice is regulated. The old Authorised Financial Adviser (AFA) and Registered Financial Adviser (RFA) framework was replaced by a single regime built around the Financial Advice Provider (FAP) licence, issued by the FMA. Every person or firm giving regulated financial advice to retail clients in NZ must now operate under a FAP licence, either their own or as a Financial Adviser working under someone else's.
The regime imposed three structural changes worth understanding. First, a fiduciary-style duty: advisers must put client interests first, exercise care, diligence and skill, and only give advice they are competent to give. Second, mandatory written disclosure: every adviser must publish a public disclosure document covering qualifications, scope of advice, fees, commissions and conflicts of interest. Third, a Code of Professional Conduct enforced by the FMA, with real consequences for breach.
Wealth Health Limited holds a full FAP licence (FSP 523606). Craig Coupland is the licensed Financial Adviser within that FAP, holding the Certified Financial Planner (CFP) designation. The licence and FSP record are public and can be verified at the FSP Register maintained by the Companies Office.
What the FAP regime does not do is guarantee good advice. It sets a floor for competence and conduct, and it gives clients a clear pathway for complaint (the Financial Dispute Resolution Service, FDRS). The quality of advice above that floor is up to the individual adviser.
CFP, holistic, fee-based for planning work.
Inside the FAP regime, advisers range from product specialists (a single-line mortgage adviser, or an insurance-only broker) through to whole-of-life planners providing strategic advice across all of a household's financial decisions. Craig sits at the planning end of that spectrum.
Certified Financial Planner (CFP). The CFP designation is the highest internationally-recognised credential in financial planning. It's awarded by the Financial Advice New Zealand professional body and requires completion of an advanced planning qualification, demonstrated experience, ongoing professional development and adherence to a code of ethics. Fewer than 400 advisers in NZ hold the designation. It signals planning competence beyond the regulatory floor.
Holistic by practice. The Wealth Health advice model integrates the four service pillars (mortgages, KiwiSaver, insurance, planning) into one client engagement. The same adviser sees how the mortgage paydown rate affects the household's ability to save, how the insurance premiums fit alongside KiwiSaver contributions, how the retirement timing decision changes the optimal mix. This is the whole-of-life view that compartmentalised advice can't deliver.
Fee-based for planning, commission-funded for insurance. We charge a fee for the planning work because planning advice is structurally different to product advice. Planning advice tells you what to do; product advice helps you execute. The fee model removes the incentive to recommend products you don't need just to generate commission. For personal insurance, where the commission model is universal and any switch to a fee-based model would simply add cost on top of the existing commission, we use the standard NZ commission structure with full written disclosure.
Mortgages, KiwiSaver, insurance, planning.
Each pillar is useful on its own. The value is in how they fit together.
Mortgages
Negotiating rates, structuring fixed-rate splits, restructuring around life events, first-home buyer support including Kāinga Ora products. Mortgages sit at the centre of most households' financial lives because debt servicing dominates monthly cashflow.
See mortgages → Pillar 2KiwiSaver
Fund selection, risk profile alignment with retirement horizon, first-home withdrawal mechanics, contribution rate optimisation, employer-match capture. KiwiSaver is the default retirement savings vehicle for most NZ households and the contribution rate is one of the highest-leverage decisions in the plan.
See KiwiSaver → Pillar 3Insurance
Life, income protection, health, trauma, mortgage repayment, key person. Eight-insurer panel, picked by policy wording rather than brand name. Insurance is the cover that funds the plan when something interrupts the income stream.
See insurance → Pillar 4Planning
A written whole-of-life plan, refreshed annually. Connects the other three pillars to a clear set of long-term decisions about retirement timing, drawdown strategy, debt repayment ordering, and estate structuring. The pillar that holds the rest together.
You are hereFee-based vs commission, by service.
One of the most important questions a client can ask their adviser is "how are you paid for this conversation". We answer it in writing in the Statement of Advice and we summarise it here.
Planning work: fee-based. Structured financial planning engagements are charged at $750 + GST for around 3 hours of work, producing a written plan with specific recommendations. The fee is invoiced directly to the client and is not contingent on any product being purchased. Larger planning engagements (multi-entity structures, business succession, estate restructuring) are quoted separately and confirmed in writing before any chargeable work begins.
Mortgages: lender commission. Mortgage brokers in NZ are paid by the lender on settlement, typically a small percentage of the loan size with claw-back if the loan is repaid early. There is no separate fee charged to the client. The commission structure is disclosed in writing and the recommendation must be justifiable on factors other than commission rate.
KiwiSaver: provider fee or planning fee. Where the client wants KiwiSaver advice as part of a broader planning engagement, that work sits inside the planning fee. Where the client wants standalone KiwiSaver advice (typically scheme selection and contribution review), some schemes pay an advice fee to the adviser; we disclose this where it applies.
Insurance: insurer commission. Personal insurance is commission-funded by the insurer, standard NZ industry model. The specific commission paid by each insurer is disclosed in the Statement of Advice along with the equivalent amounts from each alternative insurer considered. There is no separate fee charged to the client.
The structure is deliberately transparent. The client always knows who is paying the adviser for which piece of work and can make their own judgment about conflicts of interest.
Retirement, planning, estate signposting.
Retirement planning
The three pillars of NZ retirement (NZ Super, KiwiSaver, other savings), modelling how much income is realistic at each retirement age, decumulation strategy through retirement, and how fund settings should change as access approaches.
See retirement planning → PlanningWhole-of-life planning
A written plan covering the 12 numbers every household should know: income, expenses, savings rate, net worth, retirement gap, insurance adequacy, debt position. The plan is refreshed annually and used to drive specific product decisions.
See planning →Estate signposting
We're not lawyers. We don't write wills, trust deeds or enduring powers of attorney. We do tell you which of those you need, when they need updating, and how the financial assets we manage need to be structured to fit them. We refer to specialist estate lawyers for the legal work.
Discussed in planningAbout financial advice in NZ.
What is "financial advice" under the NZ FAP regime?
Since March 2021, any person or firm providing regulated financial advice to retail clients in NZ must operate under a Financial Advice Provider (FAP) licence issued by the FMA. The regime sets a fiduciary-style duty: advisers must put client interests first, act with care, diligence and skill, and only give advice they are competent to give. Wealth Health holds full FAP licence FSP 523606.
What does fee-based financial advice mean?
It means the client pays a fee directly to the adviser for the planning work, rather than the adviser being paid by a product provider on commission. Fee-based advice removes the conflict of interest that commission can create. We use fee-based pricing for whole-of-life planning, retirement modelling and investment advice. Personal insurance remains commission-funded by the insurer because that's the standard NZ insurance distribution model.
Do I need a financial planner if I have a KiwiSaver?
KiwiSaver is a single piece of the picture, not the whole picture. A financial planner looks at retirement income (of which KiwiSaver is one component), insurance, debt, tax structure, estate planning and intergenerational wealth. A KiwiSaver alone doesn't tell you whether you'll have enough income in retirement, whether your insurance is right-sized, or whether your estate is structured cleanly. The planner connects the pieces.
Who is whole-of-life financial planning for?
Most commonly: households 10 to 20 years out from retirement who want a written plan, business owners with multiple income sources and structural tax decisions, and recently-divorced or recently-widowed clients restructuring their financial life. The unifying feature is enough financial complexity that a written plan adds clarity beyond ad-hoc decisions.
What does a fee-based planning engagement cost?
Our current rate for a structured planning engagement is $750 + GST for around 3 hours of advice work, producing a written plan with specific recommendations. Larger engagements (multi-entity structures, business succession, estate restructuring) are quoted separately. We confirm the scope and fee in writing before any chargeable work begins.
How is a CFP different from a regular financial adviser?
The Certified Financial Planner (CFP) designation is the highest internationally-recognised qualification in financial planning. It requires advanced education, demonstrated planning experience, ongoing professional development and a code of ethics. Fewer than 400 advisers in NZ hold it. CFP signals planning competence well above the regulatory floor; it doesn't change the legal basis of the advice but it does signal a particular depth of training.
Want to start with a no-pitch conversation?
15 minutes, free. We map out whether a written plan would help, where you are in the four pillars, and what a planning engagement would look like. If it's not the right fit, we'll say so.